SO WHAT DO WE DO AT CREATA?

People Focused Promotions

Knowing what motivates people to play is what sets Creata apart. This insight is key. We understand the kind of play the consumer will connect with and how to create promotions that engage them. We know that by capturing their imagination we can encourage positive interaction with the brand through their participation in the promotion. We have the results to prove it.

Engaging Experiential Ideas

Strong experiential campaigns give brands the opportunity to engage, entertain and educate consumers across multiple channels. Our ideas create memorable and effective brand experiences that drive action. Experiencing a brand in a positive, unexpected and interesting way creates the physical proof point of what a brand communicates to its target market. Done well, it should leave an indelible mark.

Playsearch™ proprietary research

Understanding how consumers want to play, or interact with brands, is at the very heart of our business. Our unique experience and insights into the way human behaviour responds to play, inspires our ideas and creates effective marketing solutions for our clients. Our extensive research continually uncovers the essence of what makes play work and reveals how playing, as a universal truth, can be applied to all ages, ethnicities and socio-economic circumstances. Finding ways for brands to connect physically and emotionally with people is a proprietary tool Creata puts into practice every day.

Critical digital extension

It goes without saying that campaigns need to excel and engage online to further enhance the customer experience. Enabling further meaningful engagement and extending the campaign beyond first phase interaction drives budgets further. Whether it be an event, a promotion or a branded product, the digital experience must connect and inspire to add value and interest to the activation. Creata have the digital capabilities to get this job done. Our team specialises in concepting and creating digital tools; from brand apps that interact with toys, to mobile capture of leads, microsites, promotional entry and prizing platforms.

Sampling to remember

There is nothing quite as effective as putting your product directly into the consumer’s hands. Encouraging trial, ranks among the most effective direct marketing tactics. Whether the sampling be mass or highly targeted, we take it to the next level by creating ideas that bring sampling and consumer engagement together. This not only puts your brand in the right hands, but gives the consumer the right message to remember.

Effective sponsorship leverage

Whether your logo is emblazoned across national sports jerseys or your brand generously supports charity, the job of leveraging your sponsorship requires specialist expertise. Unlocking the real value of sponsorship investment means unearthing and understanding consumer insights and fully utilising market knowledge. Through events, experiential campaigns, content creation, and lead generation, Creata can manage your sponsorship opportunities to ensure they truly deliver on the promise of your brand.

Popular brand products

For more than 30 years Creata has been the brains behind branded ‘play things’ for McDonald’s Happy Meals, globally. A marketing success story that mixes fun, creativity, popular culture and targeted, strategic partnerships that connect with their customers. Our experience, using the most current digital product technology, in-house supply chain controls and access to the world’s most effective manufacturers, means we can deliver a successful solution at any scale your brand demands.

Professional licensing partnerships

Successful licensing partnerships need to be a precise fit for both parties, to create value for your brand and drive sales. Finding the right partner for your brand takes experience, as does leveraging your association and investment to realise its full revenue potential. Creata has extensive experience working with some of the world’s biggest entertainment licenses. We specialise in partner selection, agreements and content rights negotiations.

OUR TEAM

In our offices around the globe, we create ideas and activations that positively affect brands by inserting play into people’s lives, and those who work at Creata. If you’d like to join us, we’re always keen to chat with people who share a playful spirit

WEB_staff_Tina
Tina Cardinale
General Manager
WEB_staff_Henry
Henry Pranoto
Technical Director
WEB_staff_Mish
Misha Tisdell
Graphic Designer
WEB_staff_Lisa
Lisa Pham
Chief Financial Officer
WEB_staff_Ken
Ken Henderson
Managing Director
WEB_staff_crop
Kerrie Wayte
VP Global Creative
WEB_staff_Steph
Stephanie Salamanca
Senior Graphic Designer
WEB_staff_Min
Melinda Burton
Traffic Manager
WEB_staff_Charles
Charles Rallings
Chief Digital Officer
WEB_staff_Goran1
Goran Babic
Senior Developer
WEB_staff_Jason
Jason Sparavec
Senior Director, IT
WEB_staff_Janine
Janine Dempsey
Account Manager - Products
WEB_staff_Saskia
Saskia Helten
Account Director
WEB_staff_Aaron
Aaron Hill
Senior Graphic Designer
WEB_staff_Camilla
Camilla Castellino
Director – Products
WEB_staff_Sue
Sue Lock
Program Manager

GLOBAL LEADERSHIP

Leadership-Norma
Norma Rosenhain
Chief Executive Officer
Leadership-Brian
Brian Petrocelli
VP - Promotions & Partnerships
Leadership-Sue copy
Sue Rosenhain
President
Leadership-Daphne
Daphne-Rae West
Chief Human Resources Officer
Leadership-Chris
Christopher Dimmock
Chief Strategy Officer
Leadership-Shannon
Shannon Roy
Chief Information Officer
Leadership-Jeff
Jeff Jarka
Chief Creative Officer
Leadership-Tao
Tao Xu
EVP – Global Product Development, Quality & Supply