McDonald’s Monopoly

A global benchmark promotion for McDonald's


Monopoly 2015 was the most successful year ever
Significant YOY increases across sales, participation & entries



In 2014 McDonald’s Monopoly promotion saw its best results ever. It’s a game Australia really loves to play. So how could we increase player participation and store visits in 2015?



2014’s data taught us the greatest incentive for consumers was the prizes on offer and how easy it was to win.

In 2015, we took a more strategic approach to our prize partners, securing some of our target’s favourite brands VW, Sony, Hoyts and BCF. With our agency partners, we communicated the prizes and the ease of winning.