McDonald’s Monopoly

A global benchmark promotion for McDonald's

IMPACT

Monopoly 2015 was the most successful year ever
Significant YOY increases across sales, participation & entries

 

CHALLENGE

In 2014 McDonald’s Monopoly promotion saw its best results ever. It’s a game Australia really loves to play. So how could we increase player participation and store visits in 2015?

 

APPROACH

2014’s data taught us the greatest incentive for consumers was the prizes on offer and how easy it was to win.

In 2015, we took a more strategic approach to our prize partners, securing some of our target’s favourite brands VW, Sony, Hoyts and BCF. With our agency partners, we communicated the prizes and the ease of winning.