So, what do we do?

 
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Strategy 

QUANTITATIVE & QUALITATIVE RESEARCH 

PROGRAM ANALYTICS

PLANNING

Knowing what motivates people to PLAY is what sets Creata apart.

This insight is key. We understand the kind of PLAY consumers connect with and how to create programs to engage.

 

By capturing their imagination we encourage enjoyable brand interaction, build brand affinity and deliver results.

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Creative Solutions

PROMOTIONS

LOYALTY & COLLECTABLES

LICENSING & PARTNERSHIPS

MERCHANDISE

For more than 30 years Creata has been the creative brains behind the branded premiums and toys for McDonald’s Happy Meals, globally.

 

A marketing success story that mixes fun, creativity, popular culture and strategic licensing partnerships.

Through PLAY, our ideas and marketing programs provide brands with consumer connections and interactions which are proven to provide longer lasting brand value.

 

Communications

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COMMUNICATIONS HIERARCHY 

PROMOTIONAL MESSAGING

POINT OF SALE 

PACKAGING

We work with you and your agency network to design in-store merchandise, point-of-sale, packaging and promotional communications.

 

We also have vast experience in identifying the right communication hierarchy to drive engagement. 

 

In what is often a very crowded and competitive space, understanding and representing the right priority messaging is central to delivering an outstanding program with optimal results.

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Digital

GAME DESIGN

APPLICATIONS 

AUGMENTED REALITY

VOICE RECOGNITION

WEB DEVELOPMENT

INNOVATIONS

Our goal is to find new ways to deliver fun for your brand.

 

We pioneered the toys-to-life technology, using digital PLAY to add value to real-world products. 

 

We design and implement digital services that exist to make it easy for consumers to PLAY and brands to communicate.

 

Our work is grounded in the brand’s business need, technology and user behaviour. We deliver the very best in technology to execute the greatest solution for the campaign idea. From concepting through to creation, we deliver PLAY.

 
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Delivery

MANUFACTURING 

SUPPLY CHAIN MANAGEMENT 

LOGISTICS

We have expertise in production, packaging, supply-chain management and logistics. Meaning we can deliver an end-to-end solution no matter the challenge.

Our supply chain sets Creata apart from most other customer activation agencies. With the ability to deliver bespoke programs through our manufacturing facilities, we deliver unique solutions designed with your challenge and your customer at the centre.

We’ve been delivering world class security and print production of McDonald’s Monopoly game labels since 2013.

For over 40 years, Creata has produced tens of millions unique products, adding value and enhancing brands to differentiate from competitors. 

 

Our warehouse facilities in Australia and New Zealand provide prize management, security and fulfillment.

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