Kit Kat Chunky relaunch

A big ask for a big brand with big results.

IMPACT

No.1 selling chocolate in Australia in 1 month
Woolworths ‘launch of the year’
Winner competed in the Freestyle World Cup

 

CHALLENGE

Our brief was to re-launch the Kit Kat Chunky to males 16-24, ensuring an immediate and substantial increase in sales – a mammoth task.

 

APPROACH

Research proved that our demographic spend a lot of time watching online videos. Our idea was to make their break times bigger and better than ever.

A call-out video was shared via social media channels announcing that Nestle was looking for one Aussie bloke to star in their very own 3-minute action film on Channel 9.

We received entries from across the country then put it to the nation to vote. We took over an entire 3-minute ad / content break during the highly popular tv show, Hamish & Andy to announce the winner.